Taobao is the most popular e-commerce platform. To successfully operate a store on Taobao and make a profit, customer traffic is indispensable. This requires the store to do a good job of on-site optimization and select appropriate keywords to improve the ranking of the product in Taobao search. The following uses Taobao as an example to introduce several methods of obtaining keywords.
(I) Search input box
Similar to Baidu search engine, enter the keyword of the category in which the product is located in the search input box of the Taobao platform, and the pop-up search drop-down list box will prompt the keywords with high search popularity related to the category.
Below the search input box, some keywords with the highest search volume and the highest product popularity on Taobao are also displayed. These keywords also have a certain reference value. Merchants can check the writing methods of keywords of other products related to these keywords, and then determine the keywords based on the product characteristics of their own stores.
(II) Hot search terms
The transaction data of the current store is displayed in the “Seller Service” module of the merchant’s “Seller Center” page. Click the “My Service” page and follow the prompts to order the “Business Advisor” service to view the relevant information of the store’s industry.
The category of a certain store is “clothing/fashion jewelry/new fashion accessories”. Now take this store as an example to introduce the analysis method of popular keywords.
1. Market situation
In the “Seller Service” module of the merchant’s “Seller Center” page, click the “My Service” page, and follow the prompts to order the “Market Insight” service to view the market situation of the industry in which the store is located. The “Market situation” page will analyze the “TOP5 stores with the most traffic in the industry”, “TOP5 hot-selling products in the industry”, and “TOP10 popular search terms in the industry” data in the past 7 days. You can click the “View more” link after each option to view detailed data.
2. Industry-related search terms
Click the “View more” link after “TOP10 popular search terms in the industry” to open the “Industry-related search terms” page, where you can view more popular search terms. In addition, there is also relevant information analysis about the keyword on the right side of each popular search term.
(III) Ali Index
Ali Index is a data analysis platform for understanding the market trends of e-commerce platforms. On November 26, 2012, the Ali Index was officially launched. The Ali Index is calculated based on the basic data of Alibaba’s daily operations (including daily website visits, daily visitor counts, daily new supply and demand products, new companies and products). After entering the Ali Index, there is a guide for hot keywords. Enterprises can check whether their corresponding industry has hot keywords related to it.
The Ali Index includes the following four data analyses.
1. Industry market
The industry market is analyzed from the perspective of a certain industry. We take “dress” as an example. Through the industry market, we can not only analyze hot industry keywords, but also potential industry keywords.
2. Attribute segmentation
Take “dress” as an example for attribute segmentation. We can set keywords from the popular elements, patterns, clothing styles, craftsmanship and style in the “Attribute Segmentation” page.
3. Buyer sketch
We can set keywords according to the procurement-related industry.
4. Alibaba ranking
Ali ranking includes search ranking, product ranking, company ranking and corporate website ranking. The setting of keywords mainly refers to the search ranking, which includes rising ranking, hot search ranking, conversion rate ranking and new word ranking.