The United States and China are different in terms of trademark use. The use of trademarks in China follows the principle of “registration first”, that is, whoever registers with the government first is protected by law. However, the United States follows the principle of “first use”, that is, the acquisition of trademark rights is based…
Theoretically, there is room for the Internet to penetrate any traditional industry. However, the original forces in some traditional industries are so strong that Internet entrepreneurs need to find a good entry point to gain a foothold. In the shipping market, there is indeed a strong traditional force that resists the invasion of the Internet.…
Consumers on cross-border e-commerce platforms have different needs due to different ages, regions, income levels, etc. In such a huge and complex market, it is almost impossible to meet the needs of all consumers. Therefore, operators should determine their target markets and consumer groups based on big data analysis and combine their own advantages to…
The in-basket test is implemented in a hypothetical test environment. The hypothetical scenario simulates the actual business, management environment, and corporate culture of a company. The candidate is provided with a batch of documents that the position often needs to handle, such as financial statements, market strategies, public relations, and customer relations. The person being…
Job Responsibilities: 1. Responsible for the operation and maintenance of Aliexpress and Amazon international platform stores. Including: editing and publishing new products online, optimizing online products to improve the exposure and conversion rate of store products, increase the number of visitors and views, and ultimately achieve the purpose of promoting sales. 2. Responsible for the…
Xiaohongshu’s innovation: 1. Community model e-commerce platform Xiaohongshu started with the community. At first, users focused on sharing their overseas shopping experiences in the community, and the feedback from real users helped Xiaohongshu gradually establish its own brand, reputation and characteristics. More and more users have made this community bigger and bigger, and the accumulated…
The information retrieved by search engine websites is mainly articles, and its service form is mainly to provide articles for users to read, attract users through the quality of the article content, and arouse users’ discussion on the content. In the e-commerce environment, cross-border e-commerce copywriters need to write articles to introduce or promote product…
When buying goods in a physical store, the salesperson will introduce the functions, properties and characteristics of the goods in detail to the consumers, and even let the consumers experience them in person. The purpose is to let consumers feel the benefits and interests that can be obtained after purchasing the goods, so as to…
How can we improve the readability of brand culture stories? We can improve it from the following aspects. 1. The story should be novel and unique A novel brand story can make people’s eyes light up and give people a striking feeling. Brand stories are unconventional and full of creativity. They can not only make…
With brand registration, sellers will have fewer concerns when selling on Amazon, which is extremely beneficial to sales. Specifically, there are the following benefits. (1) Effectively prevent infringement and follow-up sales. In order to intercept the traffic of large sellers and quickly place orders, popular products are often the targets of follow-up sales. As long…