1. Sales Concept The sales concept (Selling Concept) appeared after the product concept. It was once pursued by many business operators and is still adopted by a considerable number of companies, especially those corporate organizations that cannot correctly distinguish between marketing and sales. The sales concept believes that if consumers are not influenced, they will…
After the employees join the company, the human resources department needs to evaluate the recruitment activities. Recruitment evaluation can help companies find defects and omissions in the recruitment process so as to avoid such problems in the next recruitment. The content of the evaluation is mainly the evaluation of recruitment results, the evaluation of hired…
Modern sales or service industries adhere to the concept of consumer-centricity, so cross-border e-commerce copywriting should reflect the needs of consumers and give consumers psychological or spiritual satisfaction. Cross-border e-commerce copywriters can conduct some targeted research before writing, collect the issues that consumers are concerned about, and write the solutions into the copy. The focus…
Cross-border e-commerce platforms are products based on the Internet. Among all Internet platforms, whether they are portal platforms or online shopping platforms, they need to establish a kind of stickiness with visitors so that visitors can visit the platform repeatedly and many times. Generally speaking, these platforms will maintain the activity of visitors by establishing…
1. Creating momentum and leveraging momentum Creating momentum and leveraging momentum refers to delivering information to consumers through elements such as text, pictures or videos, and this information can have a certain impact on consumers’ psychology. This influence causes changes in consumers’ minds and ultimately stimulates their desire to shop, thereby achieving the goal of…
To implement email promotion, you first need to master the promotion method. 1. Determine the target customer group The target address of email promotion is the customer’s email address. Enterprises can build their own address library or purchase mailing list services provided by a third party. There are many ways to build an address library,…
Let’s take a look at how to register your brand on Amazon. Registration steps: 1. Brand registration portal (U.S. site as an example) (1) Method 1: Go directly to the brand registration page at https://services,amazon.com brand-registry.html. (2) Method 2: Search for “Brand Register” on the backend, then go to the “Seller University” page, and in…
The construction of brand culture can not only establish the public image of the enterprise well, give fresh vitality and tension to the products, but also represent the consistent commitment of the enterprise to deliver product characteristics, benefits and services to consumers, which can make the products and services of the enterprise different from those…
Brand culture is an invisible and intangible spiritual power. Once formed, it will have a huge impact and active role in the operation and management of the brand. It can not only enhance the competitiveness of the brand, but also motivate the work enthusiasm of the company’s employees and attract more consumers to become followers…
In the digital age, cross-border e-commerce has become a bridge connecting the global market, bringing consumers an unprecedented shopping experience. Pinduoduo cross-border import e-commerce platform, with its unique business model and market strategy, has occupied a place in the cross-border e-commerce import market. For merchants, understanding the delivery process of Pinduoduo cross-border e-commerce and the…