Let’s take a look at how to register your brand on Amazon.
Registration steps:
1. Brand registration portal (U.S. site as an example)
(1) Method 1: Go directly to the brand registration page at https://services,amazon.com brand-registry.html.
(2) Method 2: Search for “Brand Register” on the backend, then go to the “Seller University” page, and in the “Brand Registry” column, click “Enroll now” to enter the brand registration page.
2. Brand registration application page
(1) The first step is to start brand registration.
Here is a key explanation: In mid-April 2017, Amazon suspended brand registration on various sites, and opened the upgraded version of brand registration around mid-May. At present, Amazon’s brand registration is in a semi-open state, and only registered trademarks, that is, trademarks with a ? logo, can be registered. Therefore, you need to enter the trademark registration number in “Trademark Registration or Serial Number”. The registered trademark must be in pure text form and in a standard font size 4 (Times New Roman font). No design is allowed. This means that graphic trademarks cannot be registered. However, I believe that after the registration system is fully opened, Amazon should make further adjustments to the brand registration policy and it is unlikely that it will not allow the registration of design trademarks. After all, Amazon’s own trademark is a graphic trademark. In addition, you can also pay attention to the latest news about Amazon’s brand registration policy.
(2) The second step is to identify the brand.
①Upload product pictures. Product pictures must show the brand.
②Upload product packaging pictures. Product packaging pictures must show the brand.
③Upload trademark logo pictures. Brand logo pictures must only show the logo itself, not printed on the product box.
④Fill in the brand website and brand social media page (such as the brand’s Facebook homepage). This item is optional, that is, it is not required, but if you submit links to the brand website and social page, the probability of passing will be higher.
(3) The third step is to submit more information about the brand.
After completing the above operations, click “Submit application” to submit the brand registration application. Amazon’s brand review team will review the brand’s registration application, and sellers can pay attention to email feedback.