Common keyword strategies 1. Product or service + special function The “product or service + special function” model can be an introduction or functional description of the product itself, or a description of the technology or process of a service. For example, to combine keywords for a corporate website that sells leather shoes, you can…
In addition to using free sharing videos to achieve marketing effects, cross-border e-commerce companies can also publish advertisements on video websites to promote their products and image if necessary, or use advertisements to promote uploaded videos, and then promote their companies and products through videos. YouTube’s advertising models mainly include the following five types: 1.…
1. Vertical thinking Vertical thinking is also called direct thinking or logical thinking. This is a very rational way of thinking. It is a way of thinking in depth (vertical direction) within a fixed range, using logical thinking in a certain direction and route. This way of thinking is the traditional way of thinking, and…
Weibo is a highly socialized communication platform. Only when the creators of Weibo copywriting know the writing requirements of Weibo copywriting can they create a successful copywriting, bring high attention and exposure to the company or product, and improve the company’s reputation and corporate image. The specific writing requirements of Weibo copywriting include the following…
Related keywords can effectively highlight the theme of the website and increase the traffic of the website. Its role is specifically reflected in the following three aspects. 1. Supplementary explanation of core keywords Related keywords are an important supplement and explanation of core keywords, which can make the theme of the website clearer. For example,…
Core keywords are the center of a website. They are usually the simplest words that reflect the theme of the website. They are mainly the names of industries, products or services, and can also be some attributes or special words of the names. 1. Characteristics of core keywords Generally speaking, core keywords have the following…
The suspense setting of cross-border e-commerce copywriting is mainly divided into the following three steps. 1. Suspicion Set up doubts to attract consumers’ attention, and remember not to point out the ending too early. The so-called suspense is to keep some mysterious things unresolved, otherwise, once the mysterious veil is lifted, it will not play…
If sellers can find products with high profit value and good sales, they can try to do FBA orders, and let Amazon help with logistics and provide after-sales service. This type of FBA product is not only easy to capture customers, but also can reduce the workload of sellers, because they do not need to…
Amazon prohibits placing images in descriptions, but usually allows images to be placed on the left side of the title, which is similar to the structural position of Taobao. The image rules for clothing products stipulated by Amazon are very interesting. (1) The longest side of categories such as clothing and jewelry must be more…