Weibo is a highly socialized communication platform. Only when the creators of Weibo copywriting know the writing requirements of Weibo copywriting can they create a successful copywriting, bring high attention and exposure to the company or product, and improve the company’s reputation and corporate image. The specific writing requirements of Weibo copywriting include the following points.
1. Requirements for marketing promotion
The purpose of writing copywriting is marketing promotion. Therefore, copywriting must meet the requirements of marketing promotion. Before writing, clarify the promotion object, goal, and process, and strictly follow the process planning.
2. Language writing requirements
Copywriting is composed of language. The quality of language determines the success of copywriting. Good copywriting needs to be logically correct, clear and well-structured, without grammatical errors, typos and incoherent sentences.
3. Communication requirements
Internet media has the characteristics of fast communication speed, wide range and diverse styles, so Weibo copywriting is required to be short and concise, with prominent points.
Three Elements of Weibo Copywriting
Weibo copywriting is mainly spread through interactive behaviors such as forwarding, commenting and liking. Three elements can be added during the writing process to increase the probability of the copy being viewed by users and expand the scope of the copy.
1. @
@ is equivalent to a connector. When a user @s a person he follows or other people, the person @ed will receive a notification and see the content sent by the user. In Weibo copywriting, you can use @Weibo users to ensure that someone will view your content. If the content quality is good, the person @ed will also share it with others.
2.#
# represents participation in a topic. Adding topics to the copywriting can automatically connect Weibo to the topic and allow Weibo to be seen by more users, which can increase the probability of Weibo being seen by people other than fans.
3. Link
The link can be an article, a video, or a store address. As long as the content that the copywriter thinks can be shared with fans can be placed in the copywriting in the form of a link. If the copywriting itself can attract the interest of users, most people will be willing to click on the link to view more content.