In addition to using free sharing videos to achieve marketing effects, cross-border e-commerce companies can also publish advertisements on video websites to promote their products and image if necessary, or use advertisements to promote uploaded videos, and then promote their companies and products through videos.
YouTube’s advertising models mainly include the following five types:
1. Display ads (banners)
Display ads (banners) can be placed in any area of the website except the homepage. Banner ads will be displayed on the right side of the featured video and above the recommended video list in a size of 300 mm x 250 mm.
2. In-video overlay ads
In-video overlay ads are transparent overlay ads displayed in the lower half of the video.
3. Skippable interstitial ads
Skippable interstitial ads are video ads that are inserted before, during, or after the main video is played. They are usually 30 seconds long and can be skipped after 5 seconds of playback.
4. Non-skippable interstitial ads
Non-skippable interstitial ads are video ads that can be inserted before, during, or after the main video. The audience must watch the ad before they can watch the selected video. Non-skippable interstitial ads are relatively short in length.
5. TrueView display ads
TrueView display ads are displayed next to the video being played, or on websites that match the target audience.
Cross-border e-commerce companies use YouTube to promote products or brands. The direct benefits they bring to cross-border e-commerce companies are traffic and word of mouth, but traffic and word of mouth are not everything. The quality of a company’s products and services is the key to maintaining customers. YouTube only provides a channel!