Common keyword strategies
1. Product or service + special function
The “product or service + special function” model can be an introduction or functional description of the product itself, or a description of the technology or process of a service. For example, to combine keywords for a corporate website that sells leather shoes, you can start from the characteristics of the product itself, including the texture, production process and style of the leather shoes; you can also start from different audience groups, such as women’s leather shoes, men’s leather shoes or children’s leather shoes; or start from the material of the leather shoes, such as cowhide leather shoes, PU leather shoes or sheepskin leather shoes.
2. Product or service + search intent
Search intent refers to “what is it”, “how is it”, “where is it”, etc. It is mainly based on the rules of the industry in which its own products or services are located, and a method of combining some special words. Users who search for these keywords are generally potential users of the website, and the probability of converting them into effective users is also relatively high. For example, “How is the weight loss effect of xx” and “Is xx whitening effective?”, etc., these keywords are generally more colloquial and more in line with the search habits of most netizens.
3. Product or service + brand model
Use your own brand and other brands, even competitor brands, or well-known brands to promote your website. For example, when it comes to mobile phones, people almost think of Apple phones. If your website happens to be a website that sells mobile phones, you can completely promote your website through the brand popularity of Apple phones, and integrate it into your website content in different forms, thereby improving your website’s ranking in search engines.
4. Product or service + business model
The business model can be retail, agency or franchise. If the seller wants to find potential customers more accurately, he can express his ideas through keywords. Especially for merchants who want to find the next level of resources, adding keywords such as “agent franchise”, “dress delivery”, “Juewei duck neck chain franchise” to the website page can allow users to find merchants directly.
5. Product or service + corporate information
For some traditional service industries, it is also very important to express their own corporate information through keywords. Especially under the current wave of Internet + entrepreneurship, many traditional enterprises have also started online operations, such as fast food companies, express companies and freight companies.
6. Product or service + domain area
The domain area can be either an application area or a geographical area name. Combining the domain name with product or service keywords can cover a very wide user group. This is a strategy often used by many websites.