1. Account blocked due to excessively high order defect rate Case: Buyers complain that the actual product does not match the description. Solution: Sellers should take the initiative to remove products with unrealistic pictures and insufficient detailed and authentic information on the product details page. In the complaint letter, it is necessary to mention that…
As we all know, Amazon only allows one person or company to operate one account, and uses strict procedures to monitor this. If the accounts are found to be linked, there is a risk of account closure. This means that it is very dangerous to operate multiple accounts under the same external IP environment. However,…
If one day, the seller receives a notice from Amazon saying that the seller’s account has been removed from the sales privilege, it means that the account has been blocked. The seller must log in to the backend immediately, read the notice sent by Amazon carefully, and then find a way to save his account.…
In order to ensure fair competition among sellers and improve the shopping experience of buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. “Association” means that Amazon obtains seller-related information through technical means, and determines that multiple store accounts belong to the same seller by matching…
In this data report, sellers should focus on reading data about sales and visits, such as “Number of Products Ordered”, “Number of Buyer Visits”, “Number of Page Views”, “Unit Session Percentage”, and “Unit Session Percentage”. The following will focus on explaining the purchase button page view rate and page view number. Purchase button page view…
Amazon is a relatively fair and just platform, and sellers win customers with their own strengths. However, it is not ruled out that some sellers may do some “small actions”, whether intentional or unintentional. Once accumulated, it will bring risks to the account, such as being warned, restricted, suspended, and blocked. Here is an inventory…
1. Violation of Amazon’s policy on prohibited products The sample document of prohibited products for sale in the Amazon seller backend mentions that if a seller sells ammunition, firearms or related accessories, illegal animal products, unregistered infant formula, lighting products that do not meet energy efficiency standards, drugs that have been recalled or received safety…
(1) Product Strategy Product strategy mainly refers to the way that enterprises achieve their marketing goals by providing various tangible and intangible products that meet the needs of consumers to the target market. This includes the combination and application of controllable factors such as product variety, specifications, style, quality, packaging, characteristics, trademarks, brands and various…
If you successfully register the brand of a product by setting UPC or EAN or JAN code as the key attribute when listing the product, Amazon will automatically assign a unique product code called Global Catalog Identifier (GCID) to the product. The GCID code does not change over time or country (region), and it consists…
Cross-border e-commerce platforms are a product of the development of the Internet to a certain stage, and we have also redefined the customers in cross-border e-commerce platforms. The characteristics of customers in cross-border e-commerce platforms are different from those of traditional customers. 1. Uncertain characteristics In traditional international trade, the source of customers we usually…