Amazon is a relatively fair and just platform, and sellers win customers with their own strengths. However, it is not ruled out that some sellers may do some “small actions”, whether intentional or unintentional. Once accumulated, it will bring risks to the account, such as being warned, restricted, suspended, and blocked. Here is an inventory of these “small actions” that are not worth it.
1. Product quality trap
The seller’s products have functional defects, expired products are sold as new products, or the products are not authentic, and there are suspected fraudulent behaviors of buyers or Amazon, which are easy to cause bad reviews or claims disputes, and will affect the order defect rate index. Once it is seriously exceeded, the account is likely to be reviewed, restricted or suspended. Therefore, sellers need to strictly control the quality of their own products.
2. Poor service attitude
Do not handle the in-site text messages and email inquiries sent by buyers. Or in daily operations, when sellers encounter more picky buyers, they directly reject the other party’s requests and cause disputes. This kind of extreme behavior is likely to cause buyers to leave bad reviews or generate A-to-Z claims. This will also affect the account’s order defect rate indicator, which may easily lead to the account being reviewed, restricted or suspended. Therefore, sellers should try to reduce disagreements and conflicts with buyers as much as possible.
3. There are behaviors of delayed delivery or incorrect entry of order numbers
1. Delayed delivery
Amazon stipulates that sellers need to deliver goods to buyers within 2 working days, and no later than 3 working days. If they fail to deliver goods within the time limit, they will be counted as delayed delivery orders. Amazon’s indicator late delivery rate needs to be less than 4%. If it exceeds the standard, you may receive a warning email from Amazon. In serious cases, it is likely to lead to account restrictions.
2. Incorrect entry of order numbers
Buyers cannot track logistics information using the order tracking code recorded by the seller, or there are situations where the package has been signed for but the goods have not been received. This may be because the seller is careless and recorded the wrong tracking code for the package. Although Amazon does not use indicators to constrain this behavior, it will also put the seller’s account at risk.
4. There are logistics and transportation bottlenecks
For goods delivered by sellers themselves, Amazon requires an effective tracking rate of more than 95%. According to the regulations of the Amazon platform, it is generally required that the goods arrive in the hands of the buyer within 17 to 28 working days after the order is placed. If it exceeds the time limit, it is easy to cause complaints or claims from buyers. Once the complaint or claim is established, it is easy to cause the account to be reviewed or restricted. Therefore, it is recommended that sellers use commercial express, FBA or other overseas warehouse delivery modes with faster timeliness to ensure that buyers receive the goods on time.