The United States and China are different in terms of trademark use. The use of trademarks in China follows the principle of “registration first”, that is, whoever registers with the government first is protected by law. However, the United States follows the principle of “first use”, that is, the acquisition of trademark rights is based on the actual commercial use of the trademark, and the trademark registration certificate is only a preliminary evidence of rights.
If a trademark is registered, it means that the trademark registrant has special rights, which can not only prevent infringing goods from entering the US market, but also prevent others from registering an identical or potentially misleading trademark in the category of goods or services exclusively used by the seller. In addition, the owner of the registered trademark has the right to pursue legal liability against the trademark fraudster and demand financial compensation.
To complete brand registration on Amazon, sellers must have the following information.
(1) Trademark certificate (or authorization letter from the brand owner, which must have a ? logo)
(2) Product pictures (must show the brand logo, white background, no watermark).
(3) Product packaging pictures (must show the brand).
(4) Trademark logo image (must only show the logo itself, not printed on the product box).
(5) Brand website, brand social media homepage (optional).
(6) Brand story.