With brand registration, sellers will have fewer concerns when selling on Amazon, which is extremely beneficial to sales. Specifically, there are the following benefits.
(1) Effectively prevent infringement and follow-up sales. In order to intercept the traffic of large sellers and quickly place orders, popular products are often the targets of follow-up sales. As long as the large sellers who are followed by others have registered their brands on Amazon, they can effectively prevent follow-up sales.
(2) No need to purchase UPC codes. The price of UPC codes on the official website is not low, which increases the cost of sellers, and using UPC codes purchased through informal channels or automatically generated has many risks. However, if you have a brand registration on Amazon, Amazon will officially assign a GCID code to the seller, so that the seller does not need to use a UPC code when uploading products.
(3) Increase the credibility of the information on the product details page and have more control over the product. When the seller who follows the seller is higher in level than the seller who is followed and has a gold shopping cart, he may obtain the right to edit the product and change the product information of the seller who is followed. However, if you have registered your brand on Amazon, you can apply to Amazon to lock the permission to change it, and only the seller can use it. Sellers can fully control the name, description, picture and other information of their products, and can also reduce keyword matching errors, so that they can be searched more accurately.
(4) Build a brand. If you want to make your business bigger and stronger, it is indispensable to establish and build your own brand. Therefore, not only for sales on Amazon, but also from the perspective of long-term business development, you must apply for a brand trademark.
Although Amazon accepts brands registered in any country, this registration cannot provide absolutely effective protection. At the same time, because trademarks have a certain territoriality, if you want to obtain legal protection, you still have to register the trademark in the country where the target market is located. Because if the trademark is registered by others, the seller will become the infringing party. In view of the fact that more and more Chinese sellers have opened stores on the US site, let’s take a look at the differences between China and the United States in trademark protection.