How can we improve the readability of brand culture stories? We can improve it from the following aspects.
1. The story should be novel and unique
A novel brand story can make people’s eyes light up and give people a striking feeling. Brand stories are unconventional and full of creativity. They can not only make the article stand out among many similar articles, but also deepen the audience’s impression of the brand.
2. The emotions should be rich
Whether the story is full, whether the characters are three-dimensional, whether the contradictions are fierce, and whether the emotional narrative can be deeply rooted in the hearts of the people and resonate with the readers are the key to whether the article can impress the readers.
Knowledge Assistant
Many stories will happen in the process of the creation of any brand, and they all carry a spirit that touches consumers. The speed of communication in the Internet era is very fast. The “Chu Orange” that is popular on the Internet is a kind of “inspirational orange”. “Chu Orange” tells the story of Chu Shijian, who is still strong and healthy and still grows oranges on the mountain: On the Ailao Mountain, an old man in his seventies staggers in a 2,400-acre orchard. The setbacks of being imprisoned when he was most successful and losing his relatives when he was most desperate did not defeat this former business genius. He quietly picked up the hoe to grow oranges and planted the inspirational “Chu Orange” after ten years of hard work. This story gives oranges an inspirational power and a life attitude when facing ups and downs.
3. The language narration should be appropriate
The language of the brand story should not use words that are too professional or too technical, but should be as simple and easy to understand as possible, so that readers can quickly understand the content of the story. Writing a vivid and detailed brand culture story requires a smooth language organization: truthful and not empty, straightforward, so that the story is readable and spreadable.
However, if the brand culture story falls into clichés and is confined to fixed ideas, it will limit the power of the brand itself; while if the brand’s development history, inner meaning and emotional appeal are truly expressed in plain and straightforward language, consumers can truly understand and be impressed. Only in this way can the brand culture story be more down-to-earth and enter the hearts of more consumers.