Consumers on cross-border e-commerce platforms have different needs due to different ages, regions, income levels, etc. In such a huge and complex market, it is almost impossible to meet the needs of all consumers. Therefore, operators should determine their target markets and consumer groups based on big data analysis and combine their own advantages to form a refined market and provide core products and services.
Market segmentation can help operators make the huge market more specific, making it easier for buyers and sellers to understand each other. The platform can determine the target market based on its own advantages and characteristics, thereby helping the platform to find its own positioning and development direction in market competition. After clarifying the market positioning, the platform can create differentiated products in a targeted manner, form a unique brand image, and thus occupy the market.
After market segmentation, the needs of consumer groups will be more clearly understood and measured. The platform can explore consumer groups suitable for the platform based on its own business philosophy, sales capabilities, and product characteristics, select effective target markets for platform promotion, and then gradually occupy the market.
After market segmentation, the diversified e-commerce market is divided into different small markets, and the needs and satisfaction of different consumer groups can be understood by understanding the consumption habits and consumption levels of consumers on major e-commerce platforms. Operators can find unmet needs or markets that lack sufficient differentiation from segmentation, and then find market opportunities that are more suitable for development.
After market segmentation, companies pay more attention to the needs of target consumers, and the products launched will be able to better meet the needs of consumers. The satisfaction of needs will increase sales, and the increase in sales will speed up the circulation of goods, thereby bringing faster capital turnover. Operators will increase production, and the increase in production will help improve production proficiency and product quality. Such a virtuous cycle will help the platform improve its economic benefits in an all-round way.
After market segmentation, operators will find it easier to find their competitors and partners, which will help operators formulate appropriate marketing strategies. In addition, if there is a change in demand in a small market, operators can also quickly discover and make strategic adjustments, thereby gaining an advantage in the market and improving the competitiveness of the platform.