1. Operational strategy in the mature stage 1. Pricing strategy In the mature stage, the strategic goal of the enterprise is to build a brand and extend the product life cycle with the product brand. When the product sales are already very stable, the ranking, traffic, star rating, sales and other indicators are very good,…
(I) The concept of product life cycle The product life cycle, also known as the product life cycle, refers to the entire product marketing process from the successful development and launch of the product into the market, through growth, maturity, and finally to decline and elimination by the market. Different products have completely different product…
High-quality pricing can not only greatly increase conversion rates, but also allow consumers to have a higher repurchase rate! However, how can we find the right pricing and use pricing strategies to maximize profits? Use 4 key strategies and techniques for pricing to make your product win at the starting line. 1. Pricing psychology Psychology…
The bottom-up strategy is to first contact the person in charge of a lower position within the customer company. The biggest advantage of this strategy is that it is easier to connect. For example, product managers or marketing managers, they usually spend time talking to you about the details of the product, and they are…
The study of product life cycle can help enterprises formulate product marketing strategies effectively and ensure that the product has a long sales cycle. It is also a powerful tool for describing product and market operation methods. The strong market demand and high profits in the growth stage of products will attract competitors. During this…
In 2020, the huge demand for the “stay-at-home economy” has led to a rapid development of China’s cross-border e-commerce exports. Foreign trade companies, especially cross-border e-commerce sellers, have a surge in demand for overseas warehouses. Warehouse explosions and some international cross-border e-commerce platforms have “obstructed” large furniture from entering overseas warehouses in disguise have become…
Business is based on the principle of honesty and integrity, but we often encounter some troubles. For example, a customer wants to place an order of 1 million US dollars, but the political situation in his country is not very stable. The customer is willing to pay a 15% deposit. Should we do this order…
1. Sales plan evaluation (1) Target evaluation Grasp the progress of plan implementation. Evaluate the degree of completion of the comprehensive goals, hard goals and soft goals in the sales plan execution process, and keep track of the progress of plan implementation at any time. (2) Input-output evaluation Evaluate the efficiency of sales plan execution,…
Cross-border e-commerce masters these 5 cross-selling (matching) skills, and it is easy to double sales! Cross-selling (matching) is a sales method that provides another complementary product to consumers who want to buy or have already bought a product. The difference between cross-selling and other sales is that cross-border e-commerce sellers will have a deep understanding…
1. Raymond Vernon’s Three-Stage Theory The product life cycle theory was first proposed by American economist Professor Raymond Vernon in his article “International Investment and International Trade in the Product Cycle” published in the Quarterly Journal of Economics in 1966. Professor Raymond Vernon divided the product life cycle into three stages, namely the new product…