Customer shopping habit analysis can be understood as analyzing where the customer’s daily shopping peak is, and analyzing whether the shopping peak periods of customers in different regions are different. This article combines the two dimensions of time and region to explain the reasons for the fluctuation of customer unit price. In this section, the…
PEST analysis is an analysis of the macro environment, which refers to all macro factors that affect industries and enterprises. When analyzing macro environmental factors, different industries and enterprises will have different specific contents of analysis according to their own characteristics and business needs. Generally, the four major categories of external environmental factors that mainly…
(I) Clarify the business direction To engage in cross-border e-commerce, you must first understand cross-border e-commerce and determine whether the company is engaged in import or export business. The two are different in nature, so you must clarify the business direction. (II) Conduct crowd analysis Before engaging in cross-border e-commerce, you must first conduct research…
1. Analysis of the life cycle of electric blankets (I) Introduction period of electric blankets The introduction period of electric blankets is from June to August each year. When preparing for the promotion of new products, companies must first conduct market research to understand the market capacity, prices of peers, sales volume and other information…
(I) Market Research The first step in formulating a sales plan is to research the sales environment. The research on the sales environment includes both internal and external environmental research. The internal environmental research can focus on the product’s sales data, procurement data, logistics data, promotion data, after-sales data, etc.; the focus of the external…
1. Introduction period 1. Product selection strategy During the introduction period, if the company has strong product development capabilities and can accurately find the pain points of consumers, it can develop a hit product. After these products enter the market, they will enjoy a long-term growth period bonus. For example: Pet Safe’s original self-cleaning cat…
I. Definition of Sales Plan Sales plan is the embodiment of enterprise strategic management, the path to achieve enterprise goals, and the guide for enterprise work content. It is a plan to guide enterprises to carry out product sales activities within the planning period. It is to conduct research inside and outside the enterprise, put…
During the introduction period, since consumers are very unfamiliar with the product, the company needs to introduce the product to the market through various promotional means and strive to increase the market awareness of the product. At the same time, since the production cost and sales cost during the introduction period are relatively high, the…
(I) Characteristics of the introduction period The introduction period, also known as the introduction period, refers to the initial sales stage when a new product is just launched on the market. The main characteristics of this period are as follows: (1) The product design has not yet been finalized: Due to limitations in production technology…
(1) Luggage and bag industry belt. Baigou, Hebei, the “capital of luggage in China”. Baigou’s luggage is of slightly lower quality and low price. Baigou has a luggage trading city and an auxiliary material market. (2) Leather goods industry belt. Shiling, Guangdong, the “capital of leather goods in China”. Shenzhen, Guangdong, Panyu and Huadu have…