1. Analysis of the life cycle of electric blankets
(I) Introduction period of electric blankets
The introduction period of electric blankets is from June to August each year. When preparing for the promotion of new products, companies must first conduct market research to understand the market capacity, prices of peers, sales volume and other information of the product. At the same time, they must also fully understand the selling points of their own products and reflect the selling points in the listing.
(II) Growth period of electric blankets
The growth period of electric blankets is generally from September to November each year. However, due to the impact of the energy crisis in 2022, the product entered the mature stage ahead of schedule. Therefore, in the process of considering the product life cycle, special attention should be paid to the world’s political and economic environment, which will help companies to analyze the product more accurately.
(III) Maturity period of electric blankets
The maturity period of electric blankets is generally in December each year, because Europe enters the cold season at this time. At this stage, it is necessary to promote and convert through on-site advertising. When an enterprise starts to place advertisements, it should sort out a set of keywords through data reports such as product selling points, usage scenarios, competitive product keyword analysis, and search trends, and try to expand the consumer traffic pool as much as possible. After running for about two weeks, analyze the advertising report, close the advertising content with low conversion rates, and increase the placement of high conversion rate advertising content. Through advertising analysis, the product points that attract consumers are updated and converted to listings at the same time to increase the search rate, penetrate the consumer usage scenarios, optimize the promotional materials, and finally achieve efficient promotion conversion.
(IV) Electric blanket decline period
The electric blanket decline period is from February to August each year. At this time, the temperature rises and the consumer demand for this product is not large. The product should be removed from the shelves in time and other new products should be developed.
II. Christmas-related product life cycle analysis
(I) Christmas-related product introduction period
The Christmas-related product introduction period is from June to August each year. Sellers generally ship products to overseas warehouses or FBA warehouses in advance by sea or rail. When sending the first batch of goods, the company will generally choose a fast ship. The first batch is generally prepared to have about 40 days of inventory. For products that are sure to be popular, a slow ship will be sent at the same time. Generally, the first batch will be sold for half a month, and then replenished after the sales increase. The main task of this stage is to promote new products, open up the market, and make the products have a certain ranking and sales.
(II) Growth period of Christmas-related products
The growth period of Christmas-related products is from September to November every year. After the product arrives at the overseas warehouse or FBA warehouse and is put on the shelf, the platform will give the product a certain amount of traffic. At this time, the evaluation star rating is maintained above 4.5, and marketing methods such as flash sales are used. The first flash sale of the product is crucial, because if the first time is done well, then the subsequent flash sales will get better and better, otherwise it will get worse and worse. After the flash sale, the ranking needs to be stabilized. During the entire product promotion period, it is necessary to focus on the listing ranking and the natural search ranking of core keywords to ensure that the natural search ranking of core keywords appears on the homepage.
(III) Maturity period of Christmas-related products
The maturity period of Christmas-related products is generally December every year. This stage is the hot selling period of the product. First, investigate the product promotion of competitors and estimate the traffic and number of orders. At this time, you can promote outside the site to ensure that the conversion rate remains stable.
(IV) Christmas-related product decline period
The Christmas-related product decline period is from January to August every year. Since Christmas has passed, there is not much demand for holiday products. At this time, you should decisively abandon related products.