Every seller will wonder: “Why is my price so low, but no one is buying it?” Since sellers do not understand consumers, they will make wrong judgments. Regardless of the times and economic conditions, consumers’ motivation to buy products will not just stay at the level of “cheap”. Compared with pricing, promotions, new value, and…
(III) Marketing strategies in the mature stage In the mature stage, market demand tends to be saturated, there are few potential consumers, sales growth slows down or even declines, competition gradually intensifies, product pricing is reduced, promotion costs increase, and corporate profits decline. Therefore, enterprises should systematically consider the adjustment of the market, products and…
1. Government promotion: Cross-border e-commerce comprehensive pilot zones actively carry out the cultivation of “cross-border e-commerce + industrial belts” Cross-border e-commerce comprehensive pilot zones are the test fields for my country’s cross-border e-commerce to be piloted first. In fact, they are “experimenting” two ways; one is to create a new government supervision and industrial development…
Safety stock is set to reduce the out-of-stock problem caused by uncertainty factors. If safety stock is not set or is set too little, it will lead to the loss of potential sales opportunities. If safety stock is set too much, it will lead to inventory backlog and rising storage costs. Therefore, the calculation of…
(i) Shorten the turnover cycle and reduce the turnover inventory rate Cross-border e-commerce faces the problem of long lead time due to the complexity of the supply chain, especially the customized demand of the B-end of cross-border e-commerce, which will undoubtedly make the lead time longer. Cross-border e-commerce companies can adopt delay strategy and just-in-time…
(I) Overview of Product Management Boutique sellers often have fixed manufacturers to cooperate with, or the sellers themselves are production sellers. In order to spread the risk, many sellers often choose to list many products, which makes the products highly complex. However, whether it is a general-purpose seller or a boutique seller, the original intention…
Many cross-border e-commerce companies are in a dilemma. To outsiders, they are big companies as they grow bigger and bigger, but in reality, they are stuck in a vicious circle where their turnover is getting bigger and bigger, but their profits are getting smaller and smaller. Or, they are profitable on paper, but all of…
(I) Concept Cross-border e-commerce, or cross-border e-commerce for short, refers to an international business activity in which trading entities in different customs territories reach transactions, make payments and settlements through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics. (II) Subjects and regulatory requirements The core subjects of cross-border e-commerce include: e-commerce platforms,…
1. Third-party cross-border e-commerce platforms Third-party cross-border e-commerce platforms are mainly divided into B2B platforms, B2C platforms and C2C platforms. 1. B2B platforms B2B platforms help manufacturers, suppliers, buyers and partners to transmit information about goods or services and realize bulk transactions. Such platforms generally provide some additional services, such as search and advertising, to…
(I) What is cross-border e-commerce marketing? Cross-border e-commerce marketing is an activity, process and system to promote cross-border e-commerce transactions, discover or explore the needs of potential consumers, and let consumers understand the product and then buy the product. It is a process of finding the most suitable consumers and conducting the most effective communication…