Every seller will wonder: “Why is my price so low, but no one is buying it?” Since sellers do not understand consumers, they will make wrong judgments. Regardless of the times and economic conditions, consumers’ motivation to buy products will not just stay at the level of “cheap”. Compared with pricing, promotions, new value, and better product experience can better increase consumers’ willingness to buy.
(1) New Year’s Day. New Year’s Day is the first day of the new year and has special significance. During this holiday, many people will buy a gift for themselves and send love to their family and friends. This holiday falls during the winter discount season in some countries, and warm coats, cotton clothes, hats, and gloves will become hot-selling products. Sellers need to take advantage of this holiday and carry out promotional activities.
(2) Valentine’s Day. On Valentine’s Day, consumers will give their loved ones a gift, including beauty products, chocolates, flowers, etc. Sellers must make good use of this holiday, carry out promotions, and increase sales.
(3) Women’s Day. On Women’s Day, sales of women’s products will increase.
(4) Mother’s Day and Father’s Day. Flowers, accessories, leather goods, etc. will become hot-selling products.
(5) Halloween is a traditional Western festival. At this time, witch costumes, pumpkin lanterns, candies and other products become popular products. Sellers can combine their products with Halloween elements, launch Halloween special editions, set up marketing activities, and attract consumers.
(6) “Black Friday”. Just like the “Double 11” in China, there are also such discount and promotion festivals abroad. On the day of “Black Friday”, various discount promotion information is overwhelming, and consumers can easily feel tired and lose interest in the “information bombardment”. Therefore, before the arrival of “Black Friday”, some discount and discount information can be released. These discounts can be stronger than those on “Black Friday” to let consumers know that it is beneficial to place an order at this time. In addition, the following activities can also have discounts or discounts.
(7) Christmas is one of the most familiar traditional Western festivals. Every Christmas, elements such as Christmas trees, Christmas cards, and Santa Claus will be enriched. During the festival, related products such as snowflakes, bells, and boots are bound to become hot-selling products.
(8) Thanksgiving. To celebrate Thanksgiving, some large cross-border e-commerce platforms will launch marketing activities. Compared with Black Friday, each platform will organize offline shopping activities and launch a series of promotional activities. As a seller, you need to combine the platform’s event details with product attributes in advance.