Cross-border e-commerce masters these 5 cross-selling (matching) skills, and it is easy to double sales! Cross-selling (matching) is a sales method that provides another complementary product to consumers who want to buy or have already bought a product. The difference between cross-selling and other sales is that cross-border e-commerce sellers will have a deep understanding of consumers and recommend them to buy another product that they may need when they buy a product. In other words, the complementary products of cross-selling must be sold together with the original products purchased by consumers.
1. Cross-selling discounts on the same products
The concept of cross-selling is to discount the same products, but this only applies to products that consumers often need to buy in large quantities, such as socks that are often changed, lost or expired products, and products that usually appear in sets.
2. Cross-selling accessories of the main product
If cross-border e-commerce sellers sell products with many other accessories, such as drill bits, cross-pins can be used. It can be sold separately or together. However, cross-border e-commerce sellers must ensure that they can work properly when put together when selling products and accessories.
3. Cross-sell complementary products
The difference between this technique and the previous one is that the complementary products cannot be part of the original purchased products. For example: if a consumer only wants to buy glasses, the cross-border e-commerce seller can cross-sell a glasses case to the consumer; if the consumer buys a rag, the cross-border e-commerce seller can cross-sell cleaning products.
4. Cross-sell similar products with low correlation
The products provided by cross-border e-commerce sellers do not necessarily have the same functions as the original purchased products, that is, the two products are less relevant. For example: if a consumer wants to buy a coffee cup, the cross-border e-commerce seller can cross-sell plates or cutlery; if the consumer wants a flash drive, the cross-border e-commerce seller can also cross-sell a mouse pad. Although it seems that the two products have nothing to do with each other, as long as the price of the complementary products is right, it will definitely arouse the interest of consumers. This feeling is like when you are waiting in line to pay in the supermarket, you see chewing gum and chocolate on the product shelf next to the counter, and consumers will have the urge to buy.
5. Cross-selling similar products with different shapes, sizes, colors, etc.
After consumers buy certain products, they will buy another complementary product that is different from the original product in shape, size, color, etc., such as cookie molds, T-shirts with different patterns, pens, and stickers.