The study of product life cycle can help enterprises formulate product marketing strategies effectively and ensure that the product has a long sales cycle. It is also a powerful tool for describing product and market operation methods. The strong market demand and high profits in the growth stage of products will attract competitors. During this period, consumers are already familiar with the products, a large number of new consumers begin to buy, the production scale of enterprises is gradually expanded, and the product cost is gradually reduced. As competition intensifies, new product characteristics begin to emerge, the product market begins to be segmented, and distribution channels increase. The marketing focus of enterprises in this stage is to expand market share, consolidate market position, and establish brand loyalty in order to expand market share and prevent competitors from joining. In the growth stage, in order to maintain the continued growth of the market and extend the time to obtain maximum profits, enterprises can adopt strategies such as improving product quality, finding new market segments, changing the focus of advertising, and timely price cuts to expand their market share and accelerate sales growth. In addition, enterprises must also pay attention to changes in the growth rate. Once they find that the growth rate changes from increasing to decreasing, they must adjust their strategies in a timely manner. The specific strategies that can be applied in this stage are as follows:
(1) Expand new distribution channels. Consolidate existing sales channels, add new distribution channels, and expand product sales (2) Seek new market segments. Actively carry out market segmentation, explore new markets, and develop new consumers. (3) Change promotion strategies. In terms of promotional publicity, we should shift from building product awareness to building product image and improving product reputation. (4) Use pricing strategies. Choose the right time to reduce prices to stimulate the consumption desire and purchasing motivation of potential consumers who are sensitive to prices. (5) Improve product quality. By increasing product functions, changing product styles, developing new models, and expanding new uses, we can improve product competitiveness, meet a wider range of consumer needs, and thus attract more consumers.