(1) B2B cross-border e-commerce or platform The end customers of cross-border e-commerce or platform are enterprises or group customers, providing relevant information about enterprises, products, services, etc. At present, the transaction scale of B2B cross-border e-commerce market accounts for more than 90% of the total transaction scale of China’s cross-border e-commerce market. In the cross-border…
1. Differences in business links Domestic e-commerce is domestic trade, while cross-border e-commerce is actually international trade. It is different from general e-commerce because of its international elements. Compared with domestic e-commerce, cross-border e-commerce business links are more complicated and need to go through customs clearance, inspection and quarantine, foreign exchange settlement, export tax rebate,…
After Alibaba realized the use of the Internet to connect Chinese suppliers and overseas buyers in 1999, China’s foreign export trade was Internet-based. After that, it went through three stages, realizing the transformation of the cross-border e-commerce industry from information services to online transactions and full industry chain services. 1. Cross-border e-commerce 1.0 stage (1999-2003)…
There are many channels and forms for publishing business information online, each with its own strengths and weaknesses. When publishing information, enterprises should choose appropriate channels and methods according to their own situation and the goal of information release. There are several commonly used methods. 1. Website form Establishing a company’s own website is like…
To be a cross-border e-commerce person, you must endure the following seven practices. The first practice: foreign language communication There are many different opinions on the importance of foreign languages (mainly English) in cross-border trade, but one thing is certain, good foreign languages are a necessary condition for doing cross-border trade well. If you don’t…
In cross-border e-commerce, there are two basic ways of transaction negotiation: oral negotiation and written negotiation. Oral negotiation is when the two parties use the Internet to negotiate transactions. The main methods include: Internet online services (for example, Skype), cross-border telephone, WeChat voice, etc. Written negotiation is when the two parties negotiate transactions through email,…
Competitor analysis mainly includes the following contents. (1) Competitor names: not only existing competitors, but also competitors that may enter the market next year. (2) Product overview of each competitor: including origin, quality, distribution, manufacturing, sales model, promotion strategy and customer service, etc. (3) Competitor strengths and weaknesses: list the strengths and weaknesses from the…
Find and understand the “theme keywords” that are closely related to the company. These keywords are related to the company’s brand, industry characteristics, product lines, product characteristics and marketing activities. Research these keywords, list the “theme words” as detailed as possible, and list all the phrase combinations in an exhaustive manner. When selecting keywords, the…
Macro: International market research mainly includes three aspects: economic environment, political and legal environment, and social and cultural environment. The main contents of the economic environment include population, income, consumption, natural conditions, and economic infrastructure. Population is the basic element of the market and one of the important bases for analyzing market capacity. Income is…
On AliExpress, a global e-commerce platform, whether low prices can guarantee profitability has always been a concern for sellers. In fact, low prices do not necessarily mean that you cannot make a profit. As long as you adopt appropriate strategies and take advantage of relevant opportunities, you can still achieve considerable profits. This article will…