There are many channels and forms for publishing business information online, each with its own strengths and weaknesses. When publishing information, enterprises should choose appropriate channels and methods according to their own situation and the goal of information release. There are several commonly used methods.
1. Website form
Establishing a company’s own website is like a business card. It not only contains corporate information, but also can better establish the company’s image in the market and industry. It is its own advertising carrier. A well-run corporate website will become an intangible asset of the company.
2. Network content service provider
Enterprises can purchase related service products from professional network service providers at home and abroad, such as product release, customer search and other network service products. Some mature domestic websites have huge traffic, wide information coverage, and high website visibility. They are target websites that enterprises can pay attention to and choose, such as Sohu, NetEase, Sina, Baidu, Tencent, etc.
3. Supply and demand information platform
The supply and demand information platform is currently one of the most common and effective ways to release information. For cross-border business enterprises, it is mainly various B2B and C2C platforms. There are many registered members and the platform is highly active; its services are generally divided into free members and paid members. Free members can generally publish various supply and demand, cooperation, and agency information, and can upload pictures, contact information and other simple operations; paid members can enjoy more thoughtful services, such as a significant increase in the number of published information and uploaded pictures.
4. Yellow Pages Website/Business Directory
Yellow Pages and business directories are also important channels for publishing information because they have a large number of browsing customers. Most yellow pages websites can publish information for free. In addition, once these websites publish information, they can keep the publishing records for a long time, and can be archived in different categories for customer inquiries.
5. Online newspapers or online magazines
The development of the Internet has changed the public’s reading method, which mainly relies on “paper”. Some famous newspapers and magazines at home and abroad have established their own homepages on the Internet and issued online newspapers and magazines. The population of this reading method is also constantly expanding. For cross-border business enterprises that focus on advertising, advertising in these online newspapers is also a good communication channel.