To be a cross-border e-commerce person, you must endure the following seven practices.
The first practice: foreign language communication
There are many different opinions on the importance of foreign languages (mainly English) in cross-border trade, but one thing is certain, good foreign languages are a necessary condition for doing cross-border trade well. If you don’t know English, you will lose the communication with the other half of the world; 70% of the world’s civilization is recorded in English. If you don’t know English, you can’t share these civilization achievements.
The second practice: trade practice
A cross-border e-commerce person should first master the application of international trade terms, understand foreign trade processes and operations, understand letters of credit and customs clearance business, and be proficient in handling complex customer complaints. Furthermore, you should know how to design and plan corporate international promotion plans, how to quickly improve export performance, how to build and manage corporate foreign trade teams, and how to build European and American channels.
Third Practice: Industry Background
You must study and memorize the information, instructions, and advertisements related to your company’s products. At the same time, you must collect the advertisements, promotional materials, and instructions of your competitors, and study and analyze them so that you can “know yourself and know your enemy”. Only in this way can you truly know yourself and know your enemy and take corresponding countermeasures. You must read more books and magazines about economics and sales, especially newspapers every day, to understand national and social news and major news events. Visiting customers is often the best topic, and it will not make you ignorant and shallow.
Fourth Practice: International Marketing
A cross-border e-commerce person must understand the methods and techniques of e-commerce. For example, how to publish high-quality product information on Alibaba International Station, how to improve the ranking of search engine SEO, how to refine keywords, how to improve the conversion rate of inquiries, how to do P4P and TrustPass and other international network marketing skills.
Fifth Discipline: Laws and Regulations
Due to the development of e-commerce, global trade rules are undergoing tremendous changes. Cross-border e-commerce practitioners need to be able to keep abreast of changes in the international trade system, policies, rules, tariff details, etc. They should also have a deeper understanding and analytical ability of the import and export situation. Avoid infringement in cross-border trade.
Sixth Discipline: Human Geography
Cross-border e-commerce means having a deeper understanding of international traffic attraction, international marketing, and knowledge of foreign local brands. It requires a deep understanding of overseas trade, the Internet, distribution systems, and consumer behavior. You must have a certain understanding of the customs and shopping habits of people from all over the world.
Seventh Discipline: Perfect Personality
Cross-border e-commerce people should have a relatively good mentality and personality traits, be good at communicating with customers, and handle various disputes. You must be able to persist in your work and maintain your passion.