(1) B2B cross-border e-commerce or platform
The end customers of cross-border e-commerce or platform are enterprises or group customers, providing relevant information about enterprises, products, services, etc. At present, the transaction scale of B2B cross-border e-commerce market accounts for more than 90% of the total transaction scale of China’s cross-border e-commerce market. In the cross-border e-commerce market, the enterprise-level market has always been in a dominant position. Representative companies include Dunhuang.com, Made in China, Alibaba International Station, Global Sources, etc.
(2) B2C cross-border e-commerce or platform
The end customers of B2C cross-border e-commerce are individual consumers. Products are sold to individual consumers through online retail.
3C cross-border e-commerce platforms also have differences in the sales of goods in different vertical categories. For example, FocalPrice mainly sells 3C digital electronic products, while LightInTheBox has an absolute advantage in the sales of wedding dresses. The 3C cross-border e-commerce market is gradually developing, and its share in the transaction scale of China’s overall cross-border e-commerce market is increasing. In the future, the 3C cross-border e-commerce market will usher in large-scale growth. Representative companies include AliExpress, Amazon, DX, LightInTheBox, Milan.com, and Dalong.com.
(3) C2C cross-border e-commerce or platform
The end customers of C2C cross-border e-commerce are individual consumers, and the merchants are also individual sellers. Individual sellers publish information, prices, and other content about the products and services they sell, and individual buyers screen them. Ultimately, transactions are concluded and payments are settled through e-commerce platforms, and the goods are delivered through cross-border logistics to complete the transaction. Representative companies include eBay, AliExpress, and others.