Based on the contribution of high-quality customers to corporate profits, only the development methods of potential high-quality customers are analyzed here. By sorting out the common methods of enterprises to develop potential high-quality customers, and combining the marketing ideas and concepts in customer relationship management, a new development method for online customers is designed. Market…
With the increasingly fierce competition among enterprises, consumers have greater initiative in the transaction process, and consumer demand is also increasingly showing trends of diversification, complexity and personalization. In the online field, consumers’ purchasing choices determine the fate of enterprises. In the fierce online market competition, if enterprises want to survive and develop, they must…
Online customer relationship management is a collection of a series of management activities of cross-border e-commerce enterprises in the context of the online customer era. It is a systematic project. (1) Establishing online customer relationships. Establishing online customer relationships mainly refers to the establishment of relationships between enterprises and customers through the Internet. It generally…
For an enterprise to achieve long-term competitive advantage, it needs a series of strategic goals and specific objectives to achieve them. The management function of an enterprise is the foundation and guarantee for achieving its goals. The realization of management functions can only be accomplished through the enterprise management organization. (1) Establish a strategic cost…
In the current extensive research on the core competitiveness of enterprises, the role of organization is emphasized. Understanding the core competitiveness of enterprises from the perspective of organization undoubtedly puts forward a new perspective on its research, which not only helps to deepen the understanding of the theory of core competitiveness, but also provides a…
Based on the design idea of cross-border e-commerce business performance evaluation dimensions and combined with the process of cross-border e-commerce business operation and management, a cross-border e-commerce business performance framework is constructed, and on this basis, a cross-border e-commerce business performance evaluation index system is constructed. (1) Resources are concentrated on advantageous businesses. This indicator…
The evaluation of customer value needs to comply with the following principles: (1) Long-term principle. In customer relationship management, customer value examines the value flow generated by the customer to the enterprise during the period of maintaining a relationship with the enterprise, rather than the contribution to the enterprise’s profits in a certain period or…
The idea of “one-to-one marketing” provides new methods and means for customer development. “One-to-one marketing” emphasizes a better understanding of customer knowledge and customer situations. Under the “one-to-one marketing” model, it is necessary to strengthen active dialogue and interaction with potential high-quality customers, and deeply understand the needs of potential high-quality customers, especially personalized needs,…
Membership is also an effective way to develop customers. Members tend to be described as “privileged buyers”. Based on this understanding, our membership management can be simplified to what privileges merchants can create for customers and what are the conditions for customers to obtain different privileges. What merchants need to do is to optimize the…
Refined marketing. In short, refined marketing is to find customers with obvious potential needs through market segmentation, customer segmentation and channel segmentation, and use appropriate contact channels to introduce them to suitable stores or shopping malls to achieve the purpose of transaction. Based on the theory of refined marketing, the author summarizes the “three specializations”…