Based on the contribution of high-quality customers to corporate profits, only the development methods of potential high-quality customers are analyzed here. By sorting out the common methods of enterprises to develop potential high-quality customers, and combining the marketing ideas and concepts in customer relationship management, a new development method for online customers is designed. Market segmentation and selection of target customers are the first step in online customer development. Next, products and services are promoted through sales promotion methods such as E-mail advertising and providing distinctive services, so that target customers have a certain understanding of the company and its products and services. Next, some suggestions for developing customers are given through refined marketing theory and the characteristics of online customer interaction, and communication and feedback with customers are done well throughout the process.
This stage mainly selects potential high-quality customers through market segmentation. Market segmentation is carried out to select certain consumers, and then the company can meet one or some core interests of these groups. One of the bases for market segmentation is customers who have potential demand for the products and services produced by the company. This type of customer has the need to consume the company’s products and services, but their purchasing desire has not been stimulated, and the company needs to adopt appropriate marketing strategies to stimulate it. For example, female students who are about to enter the workplace and graduate from school are a suitable potential customer group for cosmetics companies. They are about to enter the workplace and cannot do without dressing themselves up, so they have a strong potential demand for cosmetics. Another basis for market segmentation is that companies are keen to capture new trends in changes in customer demand, that is, new customer needs, and the satisfaction of such new needs requires companies to develop new products and services. In other words, the company provides what the customer needs, which reflects a customer-oriented marketing strategy. Its premise is that the company has the technology and strength to provide new products and services.
Market segmentation needs to be based on market research and research to ensure that the market segments truly reflect the potential demand characteristics and consumer purchasing preferences of the relevant groups. Through market segmentation, select customers with more common needs, classify them into the same market segment, and provide them with similar products or services. The methods for classifying customers and screening out potential high-quality customers have been discussed in the previous article, so I will not repeat them here.