The advent of the online customer era has brought unprecedented opportunities and challenges to enterprises. The huge online customer resources on the Internet are an important resource for enterprises to gain competitive advantages in the future. The management of online customer value is bound to become the core task of enterprises in the future. The…
Effective performance management is an essential part of the successful implementation of cross-border e-commerce business. When establishing a performance evaluation system, some cross-border e-commerce companies should follow the following principles. (1) Systematic and comprehensive principle. The performance evaluation of cross-border e-commerce companies should take into account the impact of all aspects of the company. It…
The Internet world is changing rapidly, and new technologies and new ideas are constantly impacting the old online mechanisms. This requires companies to have a high degree of sensitivity to the market and consumer needs. In this situation, whoever can capture customers and whoever has a large proportion of high-quality customers will win in the…
The resource-based theory is that an enterprise is a collection of various resources. Due to various reasons, the resources owned by enterprises are different and heterogeneous, and this heterogeneity determines the differences in enterprise competitiveness. In general, the resource-based theory mainly includes the following three aspects. Enterprise competitive advantage resources: special heterogeneous resources. The resource-based…
In 1990, Prahalad and Hamel published a landmark article, The Core Competence of the Corporation, in Harvard Business Review, formally establishing the position of core competence in management theory and practice. Its main point is that “the core competence of an enterprise is the source of sustained competitive advantage”. Core competence is “the accumulated knowledge…
The resource-based theory points out the direction for the long-term development of enterprises, that is, to cultivate and obtain special resources that can bring competitive advantages to enterprises. Since the resource-based theory is still under development, enterprise decision-making is always faced with many uncertainties and complexities. The resource-based theory cannot provide enterprises with a set…
From the perspective of division of labor, the formation of industrial clusters is the product of specialized division of labor. It is an economic spatial manifestation of people’s efforts to reduce transaction costs generated by specialized division of labor and obtain increasing returns generated by division of labor. Any industrial cluster shows obvious characteristics of…
The division of labor and specialization in industrial clusters is manifested in the inherent necessity and possibility of the division of labor network among enterprises: First, the development trend of modern industry is the deepening of specialization and division of labor. A single enterprise can only choose one link in the industrial chain for production,…
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Since the United Nations held the Human Environment Conference in Stockholm, Sweden in 1972, governments have signed a series of regional and international agreements on environmental protection. In 1992, the largest summit on environmental issues in human history, the United Nations Conference on Environment and Development, was held in Rio de Janeiro, where two important…