Effective performance management is an essential part of the successful implementation of cross-border e-commerce business. When establishing a performance evaluation system, some cross-border e-commerce companies should follow the following principles.
(1) Systematic and comprehensive principle.
The performance evaluation of cross-border e-commerce companies should take into account the impact of all aspects of the company. It is necessary to consider the completion status of foreign trade business, but it should not be limited to the current situation, and future development should also be considered.
(2) Principle of flexibility and operability.
The establishment of the indicator system should be flexible enough to enable enterprises to use it according to their own characteristics and actual conditions, and it should be operable. In practice, there are some indicators that are difficult to measure with numbers, namely the so-called qualitative indicators. In the evaluation process, appropriate mathematical methods should be used to convert these qualitative indicators into quantitative indicators for analysis.
(3) Principle of scientific and practicality.
The indicator system should be able to scientifically reflect the actual situation of cross-border e-commerce business, and the indicators should be moderate in scale and practical. If the indicator system is too large, has too many levels, or the indicators are too detailed, the evaluation will focus too much on the details and fail to reflect the overall situation; if the indicators are too small or too rough, they will fail to reflect the actual level of cross-border e-commerce business. Enterprises should determine the level of detail of the evaluation system indicators based on their actual situation and the complexity of their e-commerce business. (4) Principle of scalability.
Different businesses have their own special requirements, so it may be necessary to add some special indicators to evaluate different e-commerce businesses, which requires the indicator system to have a certain amount of room for expansion. In addition, different businesses have different priorities, so appropriate adjustments should be made when allocating weight coefficients for the performance evaluation of different e-commerce businesses.