The idea of “one-to-one marketing” provides new methods and means for customer development. “One-to-one marketing” emphasizes a better understanding of customer knowledge and customer situations.
Under the “one-to-one marketing” model, it is necessary to strengthen active dialogue and interaction with potential high-quality customers, and deeply understand the needs of potential high-quality customers, especially personalized needs, in order to provide customers with customized products and services. Meeting the personalized needs of potential high-quality customers and providing customers with customized products and services is also a way to improve customer loyalty, which reflects the customer relationship management in the process of potential customer development. In the information society, with the development of electronic technology, especially the network market, and the intensification of competition, customers have a wider range of choices, and at the same time, they increasingly reflect the personalized tendency of customer consumption choices. In this case, the application of “one-to-one marketing” regards the needs of each customer as unique and unique. It is necessary to implement “special treatment” for each customer, through continuous and in-depth contact and communication with potential high-quality customers, and purposeful learning of customer knowledge, so as to identify and meet the personalized needs of customers.