Based on the design idea of cross-border e-commerce business performance evaluation dimensions and combined with the process of cross-border e-commerce business operation and management, a cross-border e-commerce business performance framework is constructed, and on this basis, a cross-border e-commerce business performance evaluation index system is constructed.
(1) Resources are concentrated on advantageous businesses. This indicator is used to measure whether and to what extent the resources released by cross-border e-commerce business play a role in the development of core advantageous businesses. Qualitative evaluation is generally used. The development of core advantageous businesses caused by cross-border e-commerce business should be regarded as the performance of cross-border e-commerce business.
(2) Enhancement of cross-border e-commerce business competitiveness. This indicator is used to measure the market competitiveness of cross-border e-commerce business in terms of quality, cost, and technical content. Quantitative or qualitative evaluation can be implemented according to specific circumstances.
(3) Acquisition and utilization of skilled personnel. This indicator is used to evaluate the excellent skilled personnel that enterprises obtain through cross-border e-commerce business to serve them. These skills are usually urgently needed by enterprises but cannot be obtained from within. This can be measured by calculating the number of skilled personnel and skills obtained.
(4) Reduction of business costs. This indicator is used to measure the reduction in business execution costs brought about by cross-border e-commerce business, including the cost reduction benefits from economies of scale in human resources and technological resources, as well as the cost reduction caused by the company’s enhanced cost control. It can generally be evaluated quantitatively.
(5) Acquisition of key technologies. This indicator is used to measure the criticality of technological resources that help enhance the core competitiveness of an enterprise. The greater the criticality of the acquired technology, the better the performance of the cross-border e-commerce business. This can be evaluated by calculating the number of key technologies.
(6) Improvement in capital utilization efficiency. The sharing and complementarity of knowledge, information and other resources between cross-border e-commerce companies help improve the efficiency of capital utilization. This can be evaluated by calculating the ratio of output efficiency to the capital occupied by the business.
(7) Avoidance of technological degradation risks. Rapid technological changes often expose corporate businesses to risks such as quality decline, cost increase, and market share reduction. This indicator is used to measure the risks and losses that companies will suffer from technological backwardness or changes that are reduced through cross-border e-commerce business. It is generally evaluated qualitatively.
(8) Formation of strategic partnerships. Cross-border e-commerce companies, through multiple transactions, can build relationships with partners through cultural, management ideas, and management models, which helps to enhance mutual trust and promote the formation of strategic partnerships. The degree of strategic cooperation is generally assessed qualitatively.