Characteristics of Dunhuang.com’s 10-year development: 1. The target market has expanded from the United States to the global market. China’s cross-border e-commerce initially chose the United States as its target market. For example, “Lattice Semiconductor” started its retail business in the United States. The reason for choosing the United States is the huge purchasing power…
The market strategy of Alibaba’s global “AliExpress” is different from that of traditional cross-border e-commerce platforms, which focus on Europe and the United States as the mainstream markets. The core target markets of “AliExpress” are all in emerging markets, and Russia is the most important overseas market for “AliExpress” worldwide. As we all know, Russia…
For Chinese cross-border export enterprises, the most attractive thing about Amazon is its channel advantage. Amazon currently has 13 sites around the world, covering almost the entire world, and Amazon has 260 million active users. Its channel advantage is unmatched by any cross-border e-commerce platform. However, the biggest highlight of Amazon’s performance in the field…
Shenzhen has always been at the forefront of China’s cross-border e-commerce development, thanks to Shenzhen’s strong industrial cluster advantages. Shenzhen’s electronic consumer industry has always had very strong manufacturing advantages. After more than a year of construction and development, Shenzhen’s cross-border trade customs clearance service platform has also officially been put into operation, which is…
Wish Cross-border Platform was established in 2011. It is a cross-border e-commerce platform that has only become popular in recent years. It has developed rapidly in line with the trend of shopping on mobile phones. According to statistics, Wish’s annual revenue is billions of dollars, and the company’s profit margin is very considerable. The most…
Although China’s cross-border e-commerce has developed rapidly in terms of policies and platforms, it also faces some problems. 1. Changes in the international market economic environment. In 2015, the world economy was in a downturn as a whole, and the market environment faced many changes. For cross-border e-commerce, the main changes were in the instability…
As an e-commerce platform, eBay should be considered a veteran in the Chinese market, focusing on the cross-border e-commerce field for many years. According to the “Cross-border E-commerce Retail Export Industry Development Trend Report” released in 2014, eBay mainly followed the following development characteristics from 2014 to 2015: 1. Richer product categories and more thorough…
As one of the earliest users of China’s cross-border e-commerce, we have always believed that there are two major directions for the development of China’s cross-border e-commerce: First, the construction of overseas warehouses; Second, localized operation services in the destination country. In July 2015, Dunhuang.com’s multi-language and multi-site overseas warehouse project was officially launched, including…
The innovation of DHgate.com is that the entire process of foreign trade transactions has been realized online. Traditional B2B e-commerce platforms are more of information platforms, which do pre-transaction work, but for post-transaction, logistics, supply chain finance, and platform data, e-commerce has not been truly realized. DHgate.com is a leader in these aspects. In 2013,…
The core competitiveness of e-commerce is innovation and imagination. Dunhuang.com has a very advanced marketing concept for Chinese manufacturing overseas exports. Although Alibaba’s “Chinese Suppliers” product is the mainstream of overseas export and market selection for small and medium-sized enterprises through online channels, Alibaba’s “Chinese Suppliers” is more of a foreign trade information platform. Other…