For Chinese cross-border export enterprises, the most attractive thing about Amazon is its channel advantage. Amazon currently has 13 sites around the world, covering almost the entire world, and Amazon has 260 million active users. Its channel advantage is unmatched by any cross-border e-commerce platform.
However, the biggest highlight of Amazon’s performance in the field of cross-border e-commerce in 2015 should be cross-border imports. Amazon of the United States joined the “Overseas Direct Purchase” of the Shanghai Pilot Free Trade Zone and entered the Chinese market in depth. Amazon has been carrying out warehousing layout in the Chinese market for a long time. This idea is somewhat similar to JD.com’s logistics-first strategy. The high-quality logistics experience makes cross-border shopping for Chinese customers smoother.
In 2015, Amazon’s “Overseas Purchase” store officially landed on the Amazon Shopping APP. This is a new model for overseas shopping on mobile terminals. The overseas shopping channel of the Amazon Shopping APP has very good advantages in terms of category selection, product variety and price. The product categories cover clothing, shoes and boots, and products, covering 13 categories and more than 200 brands. At present, Amazon has become one of the largest comprehensive import direct sales platforms in China in the field of cross-border imports.