The core competitiveness of e-commerce is innovation and imagination. Dunhuang.com has a very advanced marketing concept for Chinese manufacturing overseas exports. Although Alibaba’s “Chinese Suppliers” product is the mainstream of overseas export and market selection for small and medium-sized enterprises through online channels, Alibaba’s “Chinese Suppliers” is more of a foreign trade information platform. Other links of foreign trade transactions, such as payment, logistics, and warehousing, are mainly realized through traditional foreign trade forms. In essence, it only realizes half of the online transaction of e-commerce, while Dunhuang.com truly realizes the online transaction of the entire link of e-commerce.
China will become the world’s largest cross-border e-commerce market in the future. The core reasons are as follows: First, China’s e-commerce development has been world-leading. Alibaba, JD.com and other aircraft carrier-level e-commerce companies have completed the market education of Chinese e-commerce, and at the same time formed a systematic e-commerce infrastructure in the Chinese e-commerce market. Second, China is still the world’s factory and has the richest manufacturing base. Third, the world store model of cross-border e-commerce allows the manufacturing industry to connect with the world’s end consumers, allowing small and medium-sized enterprises to grow and develop.
China’s current cross-border e-commerce is divided into import cross-border e-commerce and export cross-border e-commerce. Dunhuang.com focuses on helping Chinese products export overseas. Unlike the more popular cross-border platforms such as eBay, Amazon, and Wish, which are more B2C, Dunhuang.com focuses more on cross-border B2B exports.
China’s cross-border e-commerce development has gone through three stages: the market trough period from 1999 to 2004, the market rise period from 2004 to 2012, and the full outbreak period of China’s cross-border e-commerce market from 2015 to the present. The development of Dunhuang.com just witnessed the development of China’s cross-border e-commerce in China.