Wish Cross-border Platform was established in 2011. It is a cross-border e-commerce platform that has only become popular in recent years. It has developed rapidly in line with the trend of shopping on mobile phones. According to statistics, Wish’s annual revenue is billions of dollars, and the company’s profit margin is very considerable.
The most legendary thing about Wish is that it is a company with light assets and very few employees. Currently, the company has less than 100 employees. The development of Wish relies heavily on Chinese suppliers and Chinese sellers. It is the cheap and high-quality products of Chinese sellers combined with the rapid promotion of Wish on the mobile terminal that has made this company legendary.
The main reasons for its development are as follows:
First, it has seized the industrial trend of mobile Internet and applied it best;
Second, the APP is promoted very well and the market segmentation of APP is achieved;
Third, the precise push system sends commercial information to promote products based on data statistics;
Fourth, the operation is simple, and only the product and user experience are good.