Dynamic customer groups are customer groups automatically generated by the system according to rules, and the customer system of dynamic customer groups will be automatically updated. For example, if a merchant sets up a dynamic customer group for American customers, then the newly added American customers every day, including visitors and customers in the customer…
When the salesperson follows up with the customer, he needs to classify the customer. According to the customer’s transaction stage, the customer can be divided into unmarked customers, inquiry customers, sample order customers, undeal customers, transaction customers, repeat customers and other stages. In addition to classifying by the stage of the customer, the customer can…
Fixed customer groups are customers that merchants select independently from the public sea customer pool of the customer channel. The number and size of customers are fixed, and customers in the customer group will not be updated as the customer group conditions change. Fixed customer group management is applicable to the operation of some fixed…
According to the “Pareto Principle”, 20% of customers create 80% of profits. If limited energy and resources are used on key customers, more significant work results will be achieved. Therefore, merchants need to classify customers and manage them efficiently with focus. “Rationally allocate operational energy and resources.” Customer list and key customer screening: Enter the…
Here, we take Alibaba International Station as an example to introduce how to analyze and respond to a specific inquiry. 1. Inquiry Assignment Check the inquiry you want to assign, click “Assign to”, select the sub-account, and the inquiry can be assigned to the designated salesperson. 2. Inquiry View Find the inquiry you want to…
Here, we take Alibaba International Station as an example to introduce the specific functions of each module in the inquiry business. Log in to My Alibaba Seller Backstage, click the “Unread Inquiry” option, and enter the “Unread Inquiry” interface, where you can see the function area modules on the left. 1) “Inquiry Management” module. This…
1. Showcase product data The data content of the showcase product is the same as the product details analysis data in Section 5. The showcase product can be analyzed in detail from the dimensions of keyword analysis, trend analysis, visitor region, related products, traffic source, price analysis, and competitive product benchmarking through Product 360. 2.…
Analyzing marketing data can help companies improve marketing effectiveness while reducing marketing costs. The following is an analysis of the marketing data generated by the marketing tools of Alibaba International Station. 1. Through Train Effect 1. Through Train Data Report The report module of the menu of the marketing center in the background of Alibaba…
1. Product Operation Optimization (1) Product Selection and Positioning. Merchants plan the product structure proportion of each category, the pricing and marketing positioning of each product based on the data results of market analysis, store analysis, and customer analysis. (2) Increase the number of strong and excellent products. Strong and excellent products refer to high-quality…
The product details page of Data Manager supports information of multiple product types. You can select product indicators for analysis as needed. The product list statistics the comprehensive indicators of the product. Click the “Product 360” command on the right to conduct detailed analysis of the product details from the dimensions of keyword analysis, trend…