1. Product Operation Optimization
(1) Product Selection and Positioning. Merchants plan the product structure proportion of each category, the pricing and marketing positioning of each product based on the data results of market analysis, store analysis, and customer analysis.
(2) Increase the number of strong and excellent products. Strong and excellent products refer to high-quality products with a product growth score of ≥80 points; at the same time, they are also the products that the website focuses on promoting and operating, including but not limited to various marketing activities, special areas, rankings, as well as exclusive logos, traffic tilt, window weighting and other related rights. Therefore, improving the product growth score and allowing more products in the store to reach the level of strong and excellent products will help to obtain more traffic exposure and transaction opportunities.
In the product growth management of the Alibaba International Station backend, the system provides a number of corresponding optimization suggestions for each product in the store based on the various data indicators that affect the product growth score
(3) Create hot products. Hot products can reduce the promotion costs of enterprises and increase profits for enterprises. Generally, they are created for core products with high inquiry volume in the store. Enterprises use data analysis results to determine which keywords to use to promote core products (confirm keywords and build a vocabulary). After building the vocabulary, select keywords with high popularity and low competition to form a title. By setting keywords to prioritize the promotion of this core product, the natural ranking of product searches is guaranteed to be high, and it will occupy the top five P4P promotions.
2. Zero-effect products
Zero-effect products refer to products that have zero exposure, clicks, feedback, and visitors for 15 days or more. Enterprise merchants need to delete or improve them. Enterprise merchants can use data managers to view zero-effect products in their stores. There are generally two ways to optimize zero-effect products.
(1) Basic operation. Delete zero-effect products. Generally, zero-effect products that have been in effect for more than 180 days will be deleted directly.
(2) Advanced operation. Optimization can be carried out by improving the main products with zero effects, improving the information quality score of the products, and improving keywords.