Analyzing marketing data can help companies improve marketing effectiveness while reducing marketing costs. The following is an analysis of the marketing data generated by the marketing tools of Alibaba International Station.
1. Through Train Effect
1. Through Train Data Report
The report module of the menu of the marketing center in the background of Alibaba International Station includes four categories of reports: basic report, traffic report, industry report, and activity report. The report mainly displays the advertising effect data such as exposure, clicks, click-through rate, and promotion market brought by the advertising expenditure of the through train.
2. Through Train Effect Optimization
⑴ Low exposure.
⑵ There is exposure, but low clicks.
⑶ There are clicks but no inquiries.
2. Fans Pass Effect
1. Fans Pass Data
The data of Fans Pass can be found in the marketing center and data manager menu in the background of Alibaba International Station. The data dashboard includes data in three dimensions: data trends, content details, and fan data.
2. Fans Pass Effect Optimization
By analyzing the above data, merchants can take targeted measures to optimize Fans Pass.
(1) Increase the number of active content releases. Release 12 pieces a day.
(2) Participate in more topic activities every month and make full use of the top free resource positions to solve the problem of low total content exposure
(3) Optimize copywriting, product images, video covers, etc. to attract consumers. Calculate the exposure click-through rate of content (clicks/exposure times), study what kind of content is more attractive to buyers, and solve the problem of low total content clicks.