1. Showcase product data
The data content of the showcase product is the same as the product details analysis data in Section 5. The showcase product can be analyzed in detail from the dimensions of keyword analysis, trend analysis, visitor region, related products, traffic source, price analysis, and competitive product benchmarking through Product 360.
2. Showcase effect optimization
Analyze the defects of the showcase based on the data of the showcase product and optimize them in a targeted manner.
In addition to optimizing the defects of the showcase product, the general practices for improving the showcase effect are as follows.
(1) Adjust the keyword combination and optimize the combination of showcase keywords. You can set multiple related keywords as priority promotion and point to the same showcase product. When buyers search for these keywords, the same showcase product (hot item) will appear first. This showcase product can accumulate data, generate more clicks and inquiries, and naturally increase buyers’ preference for the product.
(2) If the keyword competition is fierce, you can choose a keyword with a lower showcase competition number and a relatively high popularity as the main keyword.
(3) With the help of P4P paid click, you can give priority to promoting showcase products, quickly increase the data accumulation of showcase products, and thus increase buyers’ preference.
(4) Put more showcase products on the homepage of the popular shop and use the popular shop visitors to improve data accumulation.
(5) Set up hyperlinks for the showcase products to promote each other and use the effective showcases to attract traffic.