The product details page of Data Manager supports information of multiple product types. You can select product indicators for analysis as needed.
The product list statistics the comprehensive indicators of the product. Click the “Product 360” command on the right to conduct detailed analysis of the product details from the dimensions of keyword analysis, trend analysis, visitor region, related products, traffic source, price analysis, and competitive product benchmarking.
(1) Keyword analysis. Analyze the keyword effect, exposure, clicks, and through train exposure of a single product.
(2) Trend analysis. Analyze the effect trend of a single product, including the data change trend of the operation log.
(3) Visitor region. Analyze the regional distribution of visitors of a single product to understand the distribution of visitors of a single product.
(4) Related products. Analyze which other products the visitors who visited the single product also visited, so as to adjust the related combinations in time.
(5) Traffic source. Analyze the visitor source and traffic structure of a single product, and use channels to create a hot product.
(6) Price analysis. Analyze the relationship between the price range and sales volume of a single product, and compare the price and volume with possible overseas similar products.
(7) Competitive product benchmarking. Find 100 benchmark products of a single product, and compare the three types of data: search exposure, click conversion, and business opportunity conversion, to find the gap and make targeted optimization.