According to the “Pareto Principle”, 20% of customers create 80% of profits. If limited energy and resources are used on key customers, more significant work results will be achieved. Therefore, merchants need to classify customers and manage them efficiently with focus. “Rationally allocate operational energy and resources.”
Customer list and key customer screening:
Enter the “Customer List” page of Alibaba International Station Customer Pass to view all customer information of the current store.
According to the customer life cycle, Customer Pass divides customers into four levels: high seas customers, high potential customers, transaction customers and repeat customers. For different types of customers, merchants have different focus points, so targeted solutions should be adopted.
High seas customers: Identify high potential customers of high seas customers, which can be evaluated through high seas potential points.
(2) High potential customers: Find customers who are going to place orders in the past month among high potential customers, and evaluate them by analyzing the buyer’s behavior characteristics on the buyer’s details page.
(3) Transaction customers: Find the customers who are going to repurchase recently among the transaction customers. You can use the high potential repurchase function of the customer list to evaluate them with one click. The evaluation criteria of Customer Pass are buyers who have a history of credit-insured order transactions in this store and have searched for products in the past seven days.
(4) Repurchase customers: Establish a customer churn warning mechanism to reduce customer churn. Customer Pass can predict that the customer who has completed the transaction of the store may be at risk of churn by judging whether the customer has had inquiries and other contact behaviors with other similar stores on the platform in the past seven days.