Product data analysis refers to judging the stage of a product by the data changes at each stage of its life cycle, so as to guide the structural adjustment of the product, price increase or decrease, determine the inventory coefficient of the product and the introduction and elimination, and make reasonable plans for the evolution…
The visitor portrait function analyzes the characteristics of customers (buyers) visiting the store, allowing merchants to grasp the buyer portrait, so as to optimize products and promote operations more targetedly, improve store traffic conversion, and tap potential business opportunities. Click “My Alibaba”. “Data Manager”-“Customer”-“Visitor Portrait Access” command to open the “Visitor Portrait” page. “Visitor Portrait”…
Customer data analysis is the process of summarizing various customer-related information and data to understand customer needs, analyze customer characteristics, and evaluate customer value, thereby providing a reference for the formulation of corporate customer management strategies and the optimal allocation of resources. Conducting customer data analysis can achieve accurate promotion, reduce store sales costs, and…
Stores are diverse, and the problems they face at different stages, in different market environments, and in different product cycles are also different. Therefore, when analyzing stores, it is necessary to conduct targeted analysis in accordance with the characteristics of the current stores, and continuously adjust and optimize. (1) Insufficient exposure. The number of clicks…
(1) Important data on the operation of Alibaba International Stores. ① Exposure. The number of times a product or company information is seen by buyers on the search results list page or category browsing list page. ② Clicks. The number of times a seller’s product or company information is clicked by buyers on the search…
Merchants can fully understand their store’s operating data through the store data overview page, and can use data to analyze various aspects of store operations, solve store problems, and effectively improve store performance. Store data overview: On the data overview page, you can intuitively view 5 indicators of store operation data, namely, store visitor number,…
Rating criteria for the star rating of merchants on Alibaba International Station: (1) The star rating of a merchant (customization/fast transaction) is determined by the performance of the merchant’s four major capabilities. The maximum score for each capability is 100 points. The four major capabilities must meet certain standards to be promoted to a star…
Customer Pass of Alibaba International Station is a professional CRM tool that helps merchants improve customer management and operational efficiency. It builds a bridge between merchants and customer management and improves business efficiency. Customer Pass improves merchant follow-up efficiency by refining customer operations, shortening customer conversion cycles and improving customer conversion rates. It can also…
Jack Trout listed five mental models of consumers in “The New Positioning”. These five mental models have important implications for cross-border e-commerce companies: (1) Limited mental capacity: Consumers can only receive limited information. In other words, in the same category, consumers can only remember the top brands. Therefore, we should strive to rank in the…
Xiaoman customer management system is an intelligent customer management tool of Alibaba International Station. Through the combination of artificial intelligence technology and big data analysis technology, it can realize intelligent order tracking management throughout the entire cycle, accurately match potential customers, and improve the conversion rate of customers placing orders and closing transactions. It can…