Customer data analysis is the process of summarizing various customer-related information and data to understand customer needs, analyze customer characteristics, and evaluate customer value, thereby providing a reference for the formulation of corporate customer management strategies and the optimal allocation of resources. Conducting customer data analysis can achieve accurate promotion, reduce store sales costs, and increase transaction amounts.
I. Traffic sources
1. Customer traffic source analysis
Customer traffic source analysis is the most basic ability for merchants to carry out data operations. By analyzing the traffic sources and the inquiry effects of various scenarios,
observing the changes in traffic sources, comparing with excellent active assistants in the industry, and finding ways to increase traffic and inquiry conversion, you can find the “Traffic Source” tool in the “Data Manager” dynamics in the left navigation bar of the Alibaba International Station Merchant Center page. Click on the tool to know where the visitor comes from.
2. Customer source data analysis
The customer source data obtained from the table can be classified into 11 major categories.
(1) Search engines, visits from searches (text search, photo search, category navigation).
(2) System recommendations, including visits to the homepages of Alibaba International Station’s domain name websites www.alibaba.com and m.alibaba.e message boxes and the buyer APP (allibuha.com) message channel.
(3) Shopping guide venues, visits from daily venues and promotion venues.
(4) Channels. Alibaba International Station’s existing channels mainly include WeckyDeals, Brandzome, Bargainbuys, Inanking praducts, and Top-ranking suppiters.
(5) Interaction. Mainly includes three situations: visits generated by clicking on product information in inquiries; visits generated by clicking on product information in the order system; visits from “buyer collection, shopping cart, comparison, and sharing”.
(6) Self-marketing. There are mainly three situations: visits generated by clicking on the product information attached to the RFQ; visits generated by clicking on the product information attached to Fanstong, that is, the traffic brought by the content (videos, pictures, online shop feeds, etc.) published by the seller through Fanstong; and inquiries generated by clicking on the product information attached to the EDM of Customertong.
(7) External website promotion, visits obtained from external promotion of Alibaba International Station.
(8) Direct visit. Direct visit by buyers or visits without the upper level page.
(9) In-store. Visits from other pages of your own store.
(10) Off-site, the upper level page comes from an external website (not allibaba.com)
(11) Others. Remaining visits from unknown sources.
3. Customer traffic structure and analysis
Merchants can observe the changes in traffic sources by analyzing the traffic sources of the store and the inquiry effects in each scenario. Compare with excellent stores to find the grip to increase traffic and inquiry conversion.
(1) Channel source selection, supports merchants to select all, PC and wireless.
(2) Period selection, supports daily, weekly and monthly time periods (according to natural days, weeks and months).
(3) Traffic source analysis main interface. Displays the number of store visitors, number of store enquiry customers, number of store TM consultation customers and feedback conversion rate from each scenario source, and provides trend query.
(4) Supports filtering of traffic from mainland China.