Differentiation strategy, also known as unique strategy, refers to the strategy adopted to make the company’s products, services, corporate image, etc. clearly different from those of competitors in order to gain a competitive advantage. The focus of this strategy is to create products and services that are considered “unique” by the entire industry and customers.…
(1) Select the market scope. Enterprises should clearly define their market scope in a certain industry and use it as the basis for formulating market development strategies. For industrial and trade-integrated enterprises, their advantageous products define this market scope. For trading enterprises, the market scope can be determined based on the company’s experience in a…
To determine the target market is to select one or more sub-markets from the market segments as the target market based on the company’s own advantages, and to carry out marketing activities based on the characteristics of the target market, in order to meet customer needs and achieve the company’s business goals. When determining the…
A qualified Amazon merchant should not only think about how to increase the sales of the store, but also ensure the security maintenance of the Amazon account during the operation. At this point, everyone needs to know what the three major killers that affect account security are. 1. Account association: A person or a company…
Amzscout is a super useful Amazon product research tool, and most importantly, it is free, free of charge, and available to sellers. Today we will learn about the features that Amzscoutpro needs to achieve. – Estimated monthly sales – Estimated monthly income – Lowest price among sellers – FBA commission – Quality score of product…
Market segments are not divided according to product varieties or product series, but from the perspective of consumers (referring to final consumers and industrial producers) – the diversity and differences of consumer needs, motivations, and purchasing behaviors. Through market segmentation, companies can produce and market more accurately, thereby better serving customers. 1. Market segmentation is…
The so-called vertical self-operated cross-border B2C platform refers to a platform that focuses on a certain field, such as maternal and infant products, clothing, beauty products, food, etc. Advantages: It can strengthen the management and control of suppliers. Disadvantages: Large-scale capital investment is required in the early stage of development. Typical representatives: Mi Ya Baby,…
Can we still start a business on Amazon in 2020? Judging from Amazon’s current situation, 2020 will still be a period of growth for Amazon. So how much start-up capital do we need to invest to enter Amazon? How much start-up capital does an individual need to start a business on Amazon in 2020? I.…
The direct delivery platform model is also known as the “Dropshipping model”. E-commerce platforms that adopt this operating model convey consumer demand information to manufacturers or wholesale operators, who are then responsible for delivering the corresponding goods to consumers. Because the supply of goods is completed by manufacturers, wholesalers or brand owners, the direct delivery…
Before reviewing the models, it is necessary to talk about the difference between the traditional overseas shopping model and the existing import e-commerce model. The so-called “overseas shopping model” refers to the fact that Chinese consumers use B2C e-commerce platforms in other countries to select goods and place orders, and the platform operator delivers the…