A qualified Amazon merchant should not only think about how to increase the sales of the store, but also ensure the security maintenance of the Amazon account during the operation. At this point, everyone needs to know what the three major killers that affect account security are.
1. Account association: A person or a company can only have one Amazon account. This is where I think it is easiest to make low-level mistakes.
2. Violation of operation: Store risks caused by behaviors and operations that violate Amazon’s sales policy. This is written in Amazon’s rules and will not be introduced in detail.
3. Seller performance indicators: If the performance target does not meet the standards, the store will be reviewed, frozen, and closed in serious cases.
Today I will mainly talk to you about the issue of account association. Account association-close the store directly
The main factors of account association:
1. Hardware elements: computer, network card MAC address, router, network cable.
2. Software elements: browser fingerprint, COOKIES, email photo FLASH, product information, seller account similar information (credit card, email content, brand, sender, etc., store reserved number), cookies must be cleaned regularly, records must be deleted, etc.
Account association-Notes on multi-account operation
1. Email content-make sure that each email template for each store is different and the signature is different. This is very important, especially for teams that request reviews, or for those with standardized templates internally, and for one person who runs several stores, one-to-one, do not send the template of store A to the template of store B. Merchants around me have made similar mistakes, resulting in weak associations of stores. If there are more weak associations, the stores will directly become strong associations.
2. Store email login-try to ensure that you log in to the email on the store’s own vps, one-to-one, and do not connect to multiple store emails on the computer front desk Foxmail to view emails. The possibility of sending wrong emails is very high!
3. Product duplication rate-especially for stores that follow each other, pay special attention to the product duplication rate, which should not exceed 20%. If the product duplication rate is high, more other products are needed, and it is important to reduce the overall product duplication rate. Stores that often use small accounts and sell large accounts must pay attention to the links for self-delivery. Don’t be too troublesome. In order not to make mistakes, department leaders must check regularly to prevent colleagues from being lazy.
4. Various web pages that require logging into accounts, such as Amazon buyer accounts, or tool software such as SellerSprite and Keepa, do not log in to VPS, and all tools cannot log in to VPS.
5. Contact number for opening cases-different stores cannot leave the same mobile phone number. It is recommended to directly leave the mobile phone number for secondary verification of each store. This is the easiest place to make mistakes, and it must be emphasized in daily training.
6. It is forbidden to change the seller information in the background-it is best not to click it! Because once the page is edited, even if the information has not changed, clicking Save will change it. Especially credit cards, which are particularly prone to induce audits.