In order to help sellers better understand the operation and promotion of the Amazon platform, we will further introduce how sellers should conduct data analysis and create hot products during operation, so as to help sellers sell products; as well as content about customer service and comment management, so as to help sellers understand how…
Amazon’s platform has strict auditing of sellers’ backends. However, for novice sellers, as long as they continue to learn, pay attention to relevant rules and policies, and upload materials as required, backend operations and management are not difficult. Sellers should also pay attention to the following two points for page creation and visual design. (1)…
Sellers who want to open a store on the Amazon platform must first understand the difference between the two types of Amazon accounts. Amazon accounts are divided into Professional Plan accounts and Individual Plan accounts, corresponding to professional sellers and individual sellers. The two account types have different platform monthly rental fees, single item sales…
India is the world’s second largest potential e-commerce market with a total population of 1.339 billion and 460 million Internet users. Amazon India was launched in June 2013. By September 2018, the number of sellers on Amazon India exceeded 400,000. Amazon India’s biggest advantage comes from India’s population size and the rapidly growing e-commerce market…
The North American site represented by the US site is Amazon’s largest site. According to data from Statista, in March 2019, the Amazon app became the main shopping app in the United States, with 145.2 million active mobile users and nearly 190 million total active users. As the largest e-commerce platform in the United States,…
The platform has the obligation to supervise the authenticity of the goods sold by sellers on the platform. If the buyer purchases fake goods on the platform, the platform also needs to bear joint and several liability. No e-commerce platform is willing to pay for other people’s “fakes”. As a result, major e-commerce platforms have…
Cross-border payment is the key to the development of cross-border e-commerce. Without a good payment and collection channel, cross-border e-commerce entrepreneurship and development will face huge risks, and may even be suddenly hit by a devastating blow. At present, there are mainly the following ways to collect payments for cross-border e-commerce. (I) Direct collection of…
Store promotion activities mainly include store discounts, limited-time and limited-quantity discounts, store coupons and store-wide discounts. (I) Store discounts Store discounts are the “deduct xx yuan for purchases over xx yuan” activities that we often see. The purpose of setting up “store discounts” is to increase the average customer spending. To set up a discount…
Platform activities refer to themed marketing activities organized by AliExpress and signed up by sellers. They can quickly bring a large amount of traffic to the store, and the order volume of sellers participating in the activities will also surge during the event. For different consumer customers, the platform has different requirements for store products…
Copywriting and pictures are the most basic elements of visual marketing. The quality of copywriting and picture design is directly related to the conversion rate of goods. The key to conceiving a copywriting that can vividly present the product to buyers and impress them is to design it carefully. First, when designing the copywriting of…