Sellers who want to open a store on the Amazon platform must first understand the difference between the two types of Amazon accounts. Amazon accounts are divided into Professional Plan accounts and Individual Plan accounts, corresponding to professional sellers and individual sellers. The two account types have different platform monthly rental fees, single item sales fees, whether they have the gold shopping cart qualification, whether they are eligible to create promotional products, whether they have advertising display opportunities, whether they have batch operation functions, and whether they have order data reports.
If you apply for a professional seller account, the platform will charge a corresponding monthly rental fee every month, and the specific fee varies from site to site. After that, the products sold do not need to pay a fixed fee. Individual seller accounts do not need to pay monthly rental fees, but they need to pay a fixed fee of US$0.99 to the Amazon platform for each item sold, and they do not have the gold shopping cart, promotional product creation, advertising display opportunities, batch operation functions, and order data report generation qualifications of professional sellers.
Therefore, for novice sellers, when the order volume is not large, it is advantageous to become an individual seller, but as the order volume increases, it is more advantageous to become a professional seller. For enterprise sellers and factory sellers, becoming a professional seller is a better choice. Professional seller accounts have functions and advantages that personal seller accounts do not have, so when sellers enter the Amazon platform, they should give priority to registering professional seller accounts. At the same time, Amazon will also provide limited-time monthly rent discounts to attract sellers to settle in various sites around the world. For example, if you settle in North America, Europe, and Japan at the same time within a certain period of time, you will only be charged an equal monthly rent of US$39.99.