Amazon’s platform has strict auditing of sellers’ backends. However, for novice sellers, as long as they continue to learn, pay attention to relevant rules and policies, and upload materials as required, backend operations and management are not difficult. Sellers should also pay attention to the following two points for page creation and visual design.
(1) Language processing. On the premise of ensuring the accuracy of product information on the page, sellers also need to learn more industry knowledge, as well as knowledge related to consumer habits in the target sales country (region). On the one hand, errors should be avoided in language description and grammar usage to avoid unnecessary misunderstandings and doubts. For example, in the United States, inches are used instead of centimeters (cm) for length units; pounds are used instead of kilograms (kg) for weight units; and the translation of a red dress is not “red long dress” but “long red dress”. dress. On the other hand, due to the subtle differences in words, sellers should pay attention to local language habits, which will help improve the matching degree of product searches. For example, in the UK, leggings is more commonly used than pants to describe leggings; in the US, pants is more commonly used than trousers to describe pants.
(2) Intellectual property awareness. When sellers sell products overseas, they must pay attention to the fact that the products do not infringe. First, without obtaining sales permission and brand authorization, they cannot sell or follow the sale of branded goods, nor can they infringe on industrial design property rights and sell high-quality imitation branded goods. Secondly, brand logos or brand names cannot appear in titles, etc. Finally, without obtaining copyright and authorization, images cannot use celebrity portraits, cartoon characters, etc. On the Amazon platform, if a seller infringes on the intellectual property rights of others, the platform will ask them to remove the products from the shelves at the least, and at the worst, they will be reviewed and the store will be closed. In addition, sellers should also pay attention to whether the products they sell are followed or infringed by others, and they can also seek help from the platform when appropriate. When sellers enter the cross-border e-commerce field, they can only go further in the cross-border e-commerce field by attaching importance to intellectual property rights, avoiding risks, and protecting themselves.