In order to help sellers better understand the operation and promotion of the Amazon platform, we will further introduce how sellers should conduct data analysis and create hot products during operation, so as to help sellers sell products; as well as content about customer service and comment management, so as to help sellers understand how to manage users. In addition, we will also focus on site traffic and promotion to help sellers understand how to promote on the Amazon platform.
When the store starts to receive orders, the seller must first learn to analyze the data generated by the background, try to explain the reasons for the increase or decrease of each data, and summarize and reflect on the areas where the store and products can be optimized and improved, thereby improving the overall profitability. If sellers want to further improve the profitability of their products, creating hot products should be their first choice.
Sellers can find “Business Reports” in the “Report” option in the store backend. Click to enter and you can view the business report. Amazon backend business reports include advertising reports, inventory reports, logistics reports, etc. These data can be used as a basis for sellers’ marketing decisions and they affect sellers’ advertising strategies.
Common terms for data analysis are as follows.
(1) Date: Sellers can view data by day/week/month/year, with a maximum time of 2 years.
(2) Sessions: The number of users who have browsed the sales page within 24 hours.
(3) Session Percentage: The proportion of users who browsed a specific SKU/ASIN.
(4) PageViews: The total number of views on the sales page within the selected time range.
(5) Page Views Percentage (Page views of several percentages): The proportion of traffic for a SKU (inventory unit)/asin (Amazon) in the page traffic occupies. 7) OrderEd Product Sales Duan, the number of products added up to all orders.
(9) Order Item Session Percentage (product conversion rate): The percentage of ordering users in the number of buyers. The total sales formula of goods is: ∑ Sales price of each product X sales price.
(11) unit Session Percentage (Single Visit User Conversion Rate): The probability of each user purchasing a product after browsing.
Sellers can download all business reports on the data report page. In addition, if sellers want to understand the actual income and expenditure, they can click “Payment Collection” in the “Data Report” and further click “Data Interval Report” to download and view the data of the monthly rent and product sales commission deducted by the platform.
The Amazon platform has now entered a new era of data-based and sophisticated operations. Whoever can dig deeper into the data and analyze the data more accurately can confidently occupy the position of market leader. Therefore, sellers must never stop learning to analyze data.