Amazon’s backend does not have an industry analysis function. If sellers want to know more market information, they can refer to the following three methods. First, understand the market situation by referring to the data of other cross-border e-commerce platforms, such as the data vertical and horizontal function of the AliExpress platform, the eBay trend…
New Amazon sellers often make two major mistakes when selecting products: blindly following the trend and being indecisive. We provide three suggestions on how to select products. First, make good use of your own resources. If the seller does not have a dedicated development team, it is best to choose a category with relatively large…
Generally speaking, there are three basic ideas for product development. (I) Starting from the perspective of consumers, meeting market demand The Amazon platform emphasizes products. Regardless of whether the seller has resources and is familiar with the product, it is necessary to consider whether the product at hand is needed by the market and whether…
As we all know, Amazon is a platform that “emphasizes products and neglects stores” and “products are king”. “70% product selection and 30% operation” proves the importance of product selection. In 2018, with the influx of a large number of sellers, product saturation and serious homogeneity have occurred, and more and more sellers have begun…
Comments directly affect the exposure and traffic of a single product, and thus affect product sales, while feedback affects the performance indicators of the seller’s account store more. Amazon will cancel the sales rights of sellers with too low feedback scores. Comments are generally displayed at the bottom of the product page. On the one…
From customer service to improving store image, from review management to improving product quality, how to improve customer service is a question that every seller needs to think about. When the difference between the functions and prices of two products is not large, the value of customer service becomes more prominent. Goods with good customer…
“Fast, accurate, and ruthless” are the three words that run through the entire process of creating a hit product. The following will explain the entire process of creating a new product from these three perspectives. (1) “Fast” means that sellers must seize the new product period promoted by Amazon. If they miss the new product…
In Amazon’s operations, the “boutique operation + hot-selling” operation model is undoubtedly the most attractive to sellers. Nowadays, on the Amazon platform, sellers are competing fiercely. How can a product be efficiently and quickly made into a hot-selling hot-selling product? By summarizing the operation practice, we can understand that the spiral operation method is the…
The long description is a very important part of the product page. There is a difference in the display of the product page on Amazon PC and mobile terminals. On the PC terminal, the product selling point is in front and the long description is in the back, while on the mobile terminal, it is…
(I) Make good plans When a product sells well on the Amazon platform, more competitors will rush in and sell similar products, thereby dividing the profits. At this time, sellers may need to prepare in advance to deal with the entry of a large number of competitors, as well as to deal with a more…